Journalists in Nakuru Trained to Strengthen Reporting on Counterfeit and Illicit Trade

The Anti-Counterfeit Authority conducted a targeted media engagement in Nakuru County, bringing together journalists from across the region for a specialized training session aimed at strengthening accurate and responsible reporting on counterfeit and illicit trade.

The engagement forms part of ACA’s ongoing commitment to enhancing collaboration with the media as a key stakeholder in the fight against counterfeiting. Nakuru’s strategic position as a major commercial and distribution hub makes it particularly significant in efforts to curb the circulation of counterfeit goods.

Counterfeit and illicit products continue to pose serious risks to consumers, legitimate businesses, and the national economy. Beyond undermining fair competition, such goods expose the public to health and safety hazards while depriving the Government of critical revenue. Addressing this challenge requires not only enforcement operations, but also sustained public awareness driven by factual and responsible reporting.

The training provided journalists with deeper insights into the mandate of the Authority, the legal framework guiding anti-counterfeit enforcement, and the broader economic and social impact of illicit trade. Strengthening understanding of these issues is essential in ensuring accurate public discourse and informed citizen engagement.

The Authority appreciates the collaboration of the Media Council of Kenya and the active participation of members of the press who continue to play a pivotal role in shaping public awareness.

The Anti-Counterfeit Authority remains committed to transparency, institutional partnership, and proactive communication as part of a comprehensive approach to protecting consumers and safeguarding Kenya’s market integrity.