The Anti-Counterfeit Authority (ACA) has partnered with the Public Relations Society of Kenya (PRSK) at the ongoing 2024 PRSK Annual Summit, hosted at Tom Mboya University in Homa Bay County. This year’s Summit, themed “Elevating PR Counsel in a Disrupted World,” has attracted public relations professionals nationwide to share strategies for navigating the rapidly changing communication landscape.
ACA’s Executive Director, Dr. Robi Mbugua Njoroge, a former PRSK Vice President, headlined a panel discussion on “Organizational Positioning: Building Value, Increasing Visibility, and Driving Viability.” Dr. Njoroge emphasized the importance of trust, transparency, and ethical leadership in driving sustainable organizational growth.