Kenya and the European Union today reaffirmed their commitment to tackling counterfeit trade and enhancing investor confidence through stronger intellectual property (IP) protection, during the EU–Kenya Business Forum 2025 held at Ole Sereni Hotel, Nairobi.

The session, themed “IP Protection and the Investment Climate: The Role of Stakeholders in Preventing IP Crime”, brought together enforcement officials, private sector leaders, and international partners to examine the critical role of IP protection in driving innovation and safeguarding trade.

In a keynote address, the Anti-Counterfeit Authority (ACA) Executive Director Dr. Robi Mbugua Njoroge, outlined a series of policy and enforcement reforms aimed at curbing the illicit trade in counterfeit goods, which continues to threaten public health, consumer safety, and economic growth.