Nairobi, Kenya – August 21, 2024: The Anti-Counterfeit Authority (ACA), in collaboration with GIZ Trade Kenya, has commenced a two-day training program aimed at bolstering the Authority’s capacity to tackle the growing threat of counterfeit goods in the e-commerce sector. The training, which targets senior management and technical personnel, is designed to equip participants with the requisite knowledge and tools to effectively combat the proliferation of counterfeit goods on digital platforms.

The rise of e-commerce has significantly transformed the global marketplace, creating vast opportunities for economic growth and innovation. However, this expansion has also facilitated the entry of counterfeit goods into the market, leading to substantial economic losses and posing significant risks to consumer safety. It is estimated that counterfeit trade in e-commerce contributes to global economic losses exceeding $500 billion annually, with an increasing number of consumers unknowingly purchasing substandard and potentially harmful products.