Today, the Anti-Counterfeit Authority (ACA) hosted a delegation from Holographic Asia Company, a leading Malaysian firm specializing in holographic authentication stickers. This meeting underscored ACA’s commitment to leveraging advanced technology to combat the growing menace of counterfeit products in Kenya and beyond.

The delegation from Holographic Asia was led by Mr. Foong Wan Hong, who presented an array of their latest innovations in holographic authentication. These state-of-the-art solutions provide robust protection against counterfeiting, offering a range of applications from securing pharmaceuticals to safeguarding consumer electronics and luxury goods.

Receiving the delegation, ACA Executive Director Dr. Robi Mbugua Njoroge highlighted the critical need for technological interventions in the fight against counterfeit products. “The war against counterfeiting requires us to be ahead of counterfeiters, and technology is our most powerful ally in this battle. Holographic authentication offers a high level of security that is difficult to replicate, making it an invaluable tool for protecting our markets and consumers.”

Mr. Hong shared insights into how holographic technology works, emphasizing its multifaceted security features. “Our holographic stickers are not just visually striking; they incorporate multiple layers of security, including microtext, nano-imaging, and dynamic visual effects that are nearly impossible to duplicate. These features ensure that each product can be authenticated quickly and reliably.”

As ACA continues to explore innovative technologies in the fight against counterfeiting, this partnership represents a significant step towards a safer and more reliable market free from harmful counterfeit products.