The Anti-Counterfeit Authority (ACA) has taken a substantial stride in the battle against counterfeiting by signing a Memorandum of Understanding (MOU) with Machakos County. The agreement, sealed by Machakos Governor Wavinya Ndeti and ACA's Director of Enforcement, Mr. Osman Yusuff on behalf of the ACA Executive Director Dr. Robi Mbugua Njoroge, signifies a united front in safeguarding intellectual property rights.

The signing ceremony took place at the sidelines of the Machakos County Industry Investment Forum and was graced by distiguised guests including the Cabinet Secretary of the Ministry of Industry, Trade, and Investment, Ms. Rebecca Miano and attended by the Principal Secretary State Department of industry Dr. Juma Mukhwana among other senior officers from the Ministry.

The MOU signing marks a pivotal moment in the collaborative efforts between the Anti-Counterfeit Authority and Machakos County, underscoring their shared commitment to combatting the proliferation of counterfeit goods and protecting consumers and businesses from the adverse effects of illicit trade practices.

Governor Wavinya Ndeti expressed her enthusiasm for the partnership, emphasizing its potential to drive economic growth and enhance consumer confidence within Machakos County. She reiterated the county government's dedication to fostering a conducive business environment that prioritizes integrity and authenticity.

ACA Director of Enforcement, Mr. Osman Yusuff, lauded the initiative as a proactive step towards strengthening enforcement mechanisms and promoting compliance with intellectual property laws. He outlined the key objectives of the partnership, including collaborative enforcement operations, capacity building initiatives, and public awareness campaigns to educate consumers about the risks associated with counterfeit products.

Addressing the audience, Chief Guest Ms. Rebecca Miano commended the collaborative efforts between the public and private sectors in promoting fair trade and investment at the county levels. She emphasized the importance of synergy and information sharing among stakeholders to effectively combat challenges faced by the private sector.

The Industry Investment Forum provided a platform for stakeholders to engage in fruitful discussions on strategies to promote innovation, entrepreneurship, and investment within Machakos County. Attendees had the opportunity to explore potential business opportunities, exchange ideas, and forge partnerships aimed at driving economic development and prosperity.

The Anti-Counterfeit Authority is gearing up to collaboration with county governments and other stakeholders to enhance its efforts in combating counterfeiting and promoting fair trade practices across the country. These planned partnerships highlight the significance of collective action in safeguarding intellectual property rights, nurturing innovation, and shielding consumers from the dangers posed by counterfeit products.