The Anti-Counterfeit Authority (ACA), in partnership with the Kenya Association of Manufacturers (KAM), hosted a public-private sector dialogue at Voyager Beach Resort in Mombasa, focusing on how Small and Medium Enterprises (SMEs) can benefit from the African Continental Free Trade Area (AfCFTA).

The event, themed “Enhancing SMEs’ Benefits in the AfCFTA by Fighting Counterfeiting and Related Forms of Illicit Trade,” brought together stakeholders from various sectors to address the barriers preventing SMEs from fully capitalizing on AfCFTA opportunities.

ACA Executive Director Dr. Robi Mbugua Njoroge highlighted the importance of stronger intellectual property (IP) protection to combat counterfeiting, which harms businesses and consumer trust. “Counterfeiting undermines the economy, harms consumers, and stifles growth,” he stated, emphasizing the need for concerted IP rights enforcement to ensure fair competition and protect innovation.

KAM Acting CEO Tobias Alando also stressed the need for regional collaboration to address illicit trade under AfCFTA. He noted, “The AfCFTA offers immense potential for Africa, but it can only be realized if we address the illicit trade that erodes market trust.”

AfCFTA, the world’s largest free trade area, spans 54 countries, creating a market of 1.3 billion people with a combined GDP of over $3.4 trillion. SMEs in Kenya, which make up over 80% of businesses and contribute 30% of employment, are key to unlocking this potential. However, counterfeiting, which costs Kenya over Ksh 100 billion annually, undermines the growth of SMEs by eroding consumer trust and discouraging investment.

To combat this, ACA has strengthened enforcement, public education, and legislative frameworks. The introduction of the Recordation of Intellectual Property Rights system has led to the seizure of counterfeit goods worth Ksh 4.5 billion over the last decade. Awareness campaigns have also significantly improved public understanding of counterfeiting, with awareness levels rising from 30% in 2020 to 71% in 2024.

Collaborations between ACA and stakeholders like KAM have led to the development of anti-counterfeit tools, including an Enforcement Manual to Combat Illicit Trade and Standard Operating Procedures for Import Inspections. These measures enhance transparency and trade efficiency.

Dr. Njoroge emphasized the importance of equipping SMEs with the tools to protect their IP and meet export standards, ensuring they can compete effectively in the AfCFTA markets. The dialogue is expected to generate actionable strategies to strengthen enforcement and enhance SME participation in AfCFTA, aligning Kenya’s trade ambitions with regional economic goals.